April 9th, 2026
Vielight was invited to attend Google’s exclusive SMB Brandformance event, held today at Google’s Toronto office.
Google invited fast-growing SMBs to its Toronto office for a hands-on session on their insider tips, strategies, and the latest Youtube tools for scaling brand awareness and conversion together — Brandformance.
Being selected for an invite to an exlcusive event was a nice recognition of Vielight’s growth, and we were excited to attend. No matter how much momentum a company has, there’s always more to learn about how to reach people effectively. For most of the world, Google is where that starts. The session introduced new tools and frameworks, and we left with ideas we’re excited to put into practice.
It also comes at an interesting time for the photobiomodulation space. Awareness of red light therapy is growing fast — more people are searching for it, more media is covering it, and more researchers are publishing on it every year. For Vielight, the challenge has always been less about whether the science holds up (20+ published clinical studies indicate Vielight itPBM tech does) and more about making sure the people who could benefit from it actually know it exists. Events like this help us get better at closing that gap.
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